Bloomingdale's 'Little Brown Bag' Print Patent PVC Tote
Tote, specifically a structured mini shopper silhouette. · Bloomingdale's (Macy's, Inc.); contemporary/premium department store brand. Well-known for its iconic merchandise branding.
Collection: Little Brown Bag Merchandise Collection; a novelty permanent collection based on the store's famous shopping bags.
Style
Tote, specifically a structured mini shopper silhouette.
Brand
Bloomingdale's (Macy's, Inc.); contemporary/premium department store brand. Well-known for its iconic merchandise branding.
Material
Synthetic construction featuring a patent PVC (polyvinyl chloride) exterior and likely a polyester or nylon lining. Machine-stitched with piped edges for structural rigidity.
Dimensions
Estimated Width: 20cm (8"), Height: 22cm (8.5"), Depth: 10cm (4"), Strap Drop: 12cm (5"). Likely the 'Small' or 'Mini' size variant.
Description
This playful tote is a meta-tribute to one of the most famous shopping bags in retail history. By taking the 'Little Brown Bag' graphic and applying it as a repeating pattern onto a high-shine black patent surface, the design elevates a disposable cardboard icon into a reusable fashion accessory. It is a kitschy yet classic piece for fans of Americana and New York retail culture.
Key Features
Repeating graphical print of the Bloomingdale's shopping bag; high-gloss patent finish; clean, rectangular shopper silhouette; signature cursive branding.
Material & Construction
Synthetic construction featuring a patent PVC (polyvinyl chloride) exterior and likely a polyester or nylon lining. Machine-stitched with piped edges for structural rigidity.
Color & Pattern
Black high-shine patent finish with an all-over repeating 'tiled' pattern of the iconic tan/brown 'Little Brown Bag' graphic and Bloomingdale's cursive logo.
Hardware Details
Minimal hardware; typically features internal magnetic snap or small metallic rivets at handle attachment points, though largely concealed in this design.
Interior Description
Single open compartment lined in black fabric; usually includes one internal zippered pocket or a simple slip pocket with a Bloomingdale's woven logo tag.
Closure Type
Open top design, potentially featuring a single magnetic snap closure for basic security.
Strap & Handle Details
Dual fixed top handles made of rounded PVC or synthetic cord, providing a sturdy grip for hand or crook-of-arm carry.
Craftsmanship Details
Reinforced machine stitching at stress points; vinyl piping along edges to maintain the 'paper bag' rectangular form; screen-printed graphics with high color density.
Authentication Indicators
Alignment of the repeating print; quality of the patent sheen; signature Bloomingdale's font accuracy; consistency of the machine stitching along the side seams.
Origin & Manufacturing
Likely manufactured in China or Vietnam under Bloomingdale's private label standards for consumer merchandise.
Era & Period
Contemporary (2010s-2020s); a playful meta-fashion take on 1970s department store graphic design.
Age Estimate
Circa 2015-2023; this specific patent/pattern variation has been a staple in their gift shop and accessories section for several years.
Cultural Significance
Represents the 'It-Bag' cultural phenomenon through the lens of retail nostalgia. It serves as a souvenir of New York City and a symbol of the luxury department store experience.
Condition Notes
Excellent condition based on image. Minimal scratching to the patent surface; no visible corner wear; handles appear upright and structural; interior appears clean through the top opening.
Value Estimate
Retail Price: $30–$50 USD. Resale Value: $15–$35 USD depending on condition and size.
Care & Maintenance
Wipe with a damp cloth to remove fingerprints from patent material. Avoid prolonged contact with darker fabrics to prevent color transfer onto the tan graphics. Store in a cool place to prevent the PVC from becoming sticky over time.
Similar Handbags
Harrods Logo Totes, Anya Hindmarch 'I Am Not A Plastic Bag', or the classic paper Bloomingdale's bag itself.
Interesting Facts
The original 'Brown Bag' series was designed by Massimo Vignelli in 1973. It was created in three sizes: Little, Medium, and Big, to simplify the store's packaging and became an instant cultural icon.